AM 2032 Live, also known as Apratim Mahavakta – Public Talent Reality Show Series 2032 Towards SDG, is a groundbreaking initiative in the media sector organized by Apratim Media. As the first phase of this initiative, the Shwaas Maharashtraacha campaign is being implemented to raise public awareness.

The primary objective of the Shwaas Maharashtraacha campaign is to effectively localize global goals, specifically the Sustainable Development Goals (SDGs). The central focus is to foster citizen awareness, participation, and proactive leadership, particularly through the education sector.
We firmly believe that educational institutions can serve as effective hubs for SDG localization, in line with the policy guidelines recommended by the United Nations, the National Education Policy (NEP 2020), the National Council of Educational Research and Training (NCERT/SCERT), and the Primary, Secondary, and Higher Education Departments of the Maharashtra Government.

Considering the 17 Sustainable Development Goals, with a specific focus on Quality Education (SDG 4), Sustainable Cities and Communities (SDG 11), and Partnerships for the Goals (SDG 17), the Shwaas Maharashtraacha campaign will be implemented in metropolitan cities like Chhatrapati Sambhajinagar. Similar programs will be conducted in other metropolitan and district cities. Additionally, a distinct version of the Shwaas Maharashtraacha campaign will be carried out in rural areas.

How has the city and district of Chhatrapati Sambhajinagar implemented plans for Sustainable Development Goals, particularly Quality Education, Sustainable Cities, and Inclusive Partnerships? Active public participation is essential to make these efforts more effective. Recognizing the needs of the present and envisioning the future, this campaign aims to kickstart in Chhatrapati Sambhajinagar through the involvement of youth.

Under AM 2032 Live, the Shwaas Maharashtraacha campaign has been designed, featuring various information- and entertainment-based programs, competitions, broadcasts, and publications led by journalists.

Interested individuals must first become members of an AM Forum. Every individual or organization that registers for the Shwaas Maharashtraacha campaign under AM 2032 Live will receive a certificate.
Register for a suitable AM Forum on www.apratimmedia.in with a paid membership. (For example, political workers, leaders, and officials should join the AM Political Forum; social, government, and semi-government organizations should join the AM GO-NGO Forum; educational institutions should join the AM Educational Forum; expert researchers should join the AM Expert Forum; spiritual individuals or organizations should join the AM Spiritual Forum; and businesses or companies should join the AM Corporate Forum.)
Through the AM Press Forum, journalists will bring together all relevant stakeholders in the respective regions to implement initiatives.

To localize and implement Sustainable Development Goals in your metropolitan area, it is crucial to review government schemes, social initiatives, corporate social responsibility, and other efforts, and to contribute collectively to achieving these goals.
For the implementation of Sustainable Development Goals, local-level political will, transparency, productivity, and quality in local administration are essential, alongside active individual and institutional participation from citizens. Public involvement is necessary in the relevant schemes of the central and state governments. Without a people’s movement in the respective regions, the development process cannot gain momentum. To this end, Shwaas Maharashtraacha under AM 2032 Live is a truly people-centric initiative. As an inauguration, one-day programs are being organized at various locations.